Proper is a hospitality group that specializes in curating luxury serviced apartments across Vietnam. This collaboration aligns with Proper’s mission of providing bespoke services that translate into authentic experiences by using local materials and traditional crafts with a modern touch. The branding package is dedicated to showcasing Vietnamese heritage through timeless motifs that seamlessly integrate into Proper's apartments.
Typology: Interior Design, Branding
Client: Proper Collection Hospitality
Program: Residential, Serviced Apartments
Location: Ho Chi Minh City, Vietnam
Area: 250m2
Status: Completed (2023)
Photo Credits: Pansap Sittiyanonkorn