Cơm Siêu Mẹ


Cơm Siêu Mẹ, which translates to ‘Super Mom Rice,’ is a local kiosk franchise that focuses on serving efficient, familiar, and reliable lunchtime meals. The kiosk’s nutritious Vietnamese home-style cooking honors family meals and provides comfort for a busy day at work.

The branding strategy draws inspiration from traditional hand-painted signage, infusing it with a playful twist that reflects the heart and soul of Vietnamese cooking.
Typology: Branding
Client: Cơm Siêu Mẹ
Program: Food & Beverage
Location: Ho Chi Minh City, Vietnam
Status: Completed (2024)

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